Hold Fast, Tweak Hard: Ingenuity, Insanity and 25 Years of European Snowboarding's Most Infamous Title, Method Magazine
474 in stock
In 1994, Anders Hagman and Calle Eriksson, then a professional snowboarder and snowboard photographer, respectively, launched an online snowboard magazine from an apartment in rural Sweden.
Method Mag, as it was dubbed, was not just one of the very first snowboard websites, but one of the earlier websites in general, published not long after the first images appeared on the nascent web.
Drawing inspiration from California's Heckler Magazine, Eriksson and Hagman set out to document snowboarding and its culture as they were experiencing it on the ground, which often stood in contrast to the polished press that populated major media at the time. Zigzagging across Europe with a carload of equipment, fashioning impromptu dark rooms in hotel bathrooms, hacking fax lines and constructing myriad other mobile workarounds, the pair published near real-time coverage and content in their unfiltered Gonzo style, bringing to life a media outlet as spontaneous and raw as the riders and scenes it covered.
Perhaps more importantly, the website's then-cutting edge flairs, like open forums and a commenting feature, brought the burgeoning global snowboard community together like never before. Over the next two and a half decades, Method evolved through numerous changes in format, ownership, location and staff, consistently pushing the conception of what a snowboard magazine could be and what it could deliver. But its journey was a tumultuous one, even by snowboard media standards.
Throughout its existence, the magazine lived on the razor's edge: it dodged so many would-be deaths that former staffers refer to it as "the cockroach of snowboarding." Yet, through an often chaotic blend of foresight, personal fortitude - i.e., working for magic mushrooms, squatting in abandoned properties, a stint in solitary confinement - and a fair serving of luck, Method always lived to publish another day.
Part oral history, part archival collection, part contemporary commentary, Hold Fast, Tweak Hard provides an intimate look inside European snowboarding's most influential and infamous title, diving into the outlandish characters and innovative products that guided Method through financial crashes, a shrinking industry and a dramatically changed media landscape to stand out across the globe as a definitive voice of snowboard culture.
Method Magazine Season 20 - subscription with t-shirt
20 in stock
For the 2019-20 season, we're celebrating our 25th year, and our 20th year in print.
Get Method Mag delivered straight to your door. The season 20 subscription will get you all 3 editions for the 2019-20 season sent to you as we release them, starting with 20.1 in October and as if that's not enough, we'll also send you an exclusive FREE Method T-Shirt celebrating our special anniversary*.
to the UK £14.99 + £10 delivery
to the Europe £14.99 + £15 delivery
to the Rest of the World £14.99 + £20 delivery.
20.1 expected to ship end of October
20.2 expected to ship end of November
20.3 expected to ship late December
You can order anytime now and throughout the season, and depending on when you place your order more than one edition of the magazine may be sent at the same time, based on the schedule above.
This exclusive anniversary special edition t-shirt will only be available to those who take out this seasons subscription, and will be available in small/medium/large.
Method x Jamie Lynn Collab. Side Hit Long Sleeve T
1 in stock
JAMIE LYNN is a true legend in snowboarding. For our 25th Anniversary Jamie not only graced our cover of the magazines first issue but joined forces to release this limited edition collaboration line.
Made of 100% cotton single jersey fabric
Printed logo on right hand side and on left chest
Our hoodies are designed for wearing when riding, and are baggier and longer than a regular long sleeve T-Shirt. We recommend if you're wearing them about town only, that you order a size smaller than you would normally wear.
Sign up and save
Get notified on new products and offers! We won't spam you, promise.